Many people, incorrectly, believe that SMS as a marketing tool is dying. Many companies have, as a result, started to veer towards bulk emailing instead. However, don’t ignore using Bulk SMS service. If used correctly, it can be much more effective than email marketing (and email marketing is effective as it is!). There are plenty of benefits of bulk sms service.
This is probably one of the biggest advantages of a bulk SMS service in India. There is about a 98% open rate on SMS messages. Emails are closer to a 20% open rate. SMS tend to get read within 5 seconds of receipt, emails border on 48 hours. Basically, if you want somebody to read something there and then, then it has to be an SMS service.
Speed and Flexibility
You can put together an SMS in seconds. Emails take a while to construct to ensure they look fantastic. An SMS is a couple of lines of text. There is no lead time. Just write away. This can be ideal when you are looking for business there and then. For example, if you are having a slow day at the office and want to get some people purchasing from you. Just send out an offer and you are good to go!
It is cheap to send out SMS messages in bulk. You can reach the same amount of people with an SMS in India as you could if you placed a newspaper advert. The benefit? Bulk SMS would be a fraction of the cost. These SMS messages tend to be highly effective too. Most people are going to read them. Many people will respond to them. This means that they are a fantastic marketing tool as they will give you a decent return on your investment.
If you plan your bulk SMS marketing campaign well, then you are going to be enjoying highly targeted adverts. The only people receiving your SMS messages are those who have agreed to receive them from you. This means that they are already interested in whatever product or service you are currently offering. This will ensure that the bulk SMS marketing campaign in India is going to be even better for you.
The best part is that if you work with some of the best companies in India, the messages that you send out are going to be personalized to the recipient. This makes them feel like they are cared for. The result is that they are far, far more likely to respond to the message!
Remember; if you wish to enjoy all the benefits of bulk SMS marketing in India, then you need to ensure that you work with the right company. Pick up the phone and get in touch with us today. We have a proven track record in ensuring that you are able to get the right people into your business with the minimum amount of effort and the lowest of budgets. We want to help you.